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The Four Laws of Relationship Marketing
by Arnold Sanow
By practicing relationship marketing we build loyalty and differentiate ourselves from all the competitive forces we face. To keep from just becoming another commodity, follow the four laws of relationship marketing on a daily basis and watch your sales... grow!
You’re not just closing a sale, but opening a relationship
Closing the sale is only the beginning of the sales process. We are all in business for the long term. The key to continued success is building a solid relationship with our current customers.
These are our best customers. In fact, it is 6 times more expensive to get new customers than it is to persuade our already happy customers to use us again. In addition, if we keep in touch with our customers on a regular basis and treat them like gold our business from referrals will skyrocket.
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